Greg and Mark,CRM Consultants Have Been Hired by Devon to Guide

question 118

Multiple Choice

Greg and Mark,CRM consultants have been hired by Devon to guide her company through the CRM implementation process.All employees are on cross-functional teams to focus transforming the firm into a relationship-based enterprise.Greg and Mark have asked the teams to answer these questions: "What is the value proposition for our customers?" and "What do our customers want and expect?" It is clear that they are focusing on _______.

• A) Customers
• B) Production issues
• C) The managerial issues
• D) Supplier issues
• E) Distribution issues

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Definitions:

Judgment

The capacity to reach thoughtful decisions or arrive at logical conclusions.

Autonomy

The right or condition of self-government, in personal decision-making, implying the capacity to make an informed, uncoerced decision.

Utilitarianism

A theory in ethics that prescribes actions that maximize happiness and well-being for the majority of a population.

Responsibility

The duty or obligation to perform or complete a task, often with the implication of accountability for the outcome.