Three Months Ago, Jacques Took Over the Space of a Casual

question 76

Essay

Three months ago, Jacques took over the space of a casual restaurant and a separate bar.His French fare is aimed at a more upscale, older market but the separate bar attracts the same happy hour and late night crowd as before.He would like to remodel the bar and create a wine and martini menu.However, the beer crowd continues to be very profitable during these first few months of operation.He faces the dilemma of wanting the offerings of the bar to parallel that of the restaurant but he is worried that he will not get the same revenue from the wine and martini bar that is earned from the 'beer and a shot' crowd.Should he try to "fire" the bar crowd? Why or why not?

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