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Customer Loyalty Almost Always Is Directly Related to the Various

question 5

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Customer loyalty almost always is directly related to the various sources of value the customer is presently deriving from the relationship with the company and its brands.


Definitions:

Skinner Box

An experimental apparatus used by B.F. Skinner in the study of animal behavior to investigate the effects of systematic reinforcement.

Power Cord

An electrical cable that temporarily connects an appliance to the mains electricity supply via a wall socket or extension lead.

Negative Reinforcement

A behavioral principle where the removal of an undesirable or unpleasant stimulus following a behavior increases the likelihood of that behavior being repeated in the future.

Video Game System

An electronic device designed specifically for playing video games that comprise both hardware and software components.

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