Which of the Following Is NOT True About Marketing Plans

question 44

Multiple Choice

Which of the following is NOT true about marketing plans?

• A) They are a means of gathering input from stakeholders throughout the firm
• B) They are essential for the firm's success
• C) They are a rallying point for creativity
• D) They are well articulated
• E) They are rarely changed in response to market pressures

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Definitions:

Delegating

The process of assigning responsibility and authority to others to carry out specific activities, while retaining accountability for the outcome.

Consultative Decision

A decision-making process where leaders seek the input and advice of their team members before making a final decision.

Integrity

Integrity refers to the quality of being honest and having strong moral principles.