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Value may be defined as the ratio of bundled benefits received to the cost incurred by the customer to receive those benefits.____________ is NOT thought of as one of the costs.
Naturally Occurring Groups
Groups that form spontaneously based on shared interests, geographies, or inherent traits, as opposed to being artificially assembled.
Dependent Variable
The variable in a study or experiment that is expected to change or vary as a result of manipulations of the independent variable(s).
Internal Validity
The judgment that for a particular experiment, it is possible to conclude that the manipulated independent variable caused the change in the measured dependent variable.
Independent Variable
A variable in research that is manipulated or changed to observe its effect on a dependent variable, allowing researchers to infer cause-and-effect relationships.
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