Which of the Following Is NOT True About Marketing Plans

question 44

Multiple Choice

Which of the following is NOT true about marketing plans?

• A) They are a means of gathering input from stakeholders throughout the firm
• B) They are essential for the firm's success
• C) They are a rallying point for creativity
• D) They are well articulated
• E) They are rarely changed in response to market pressures

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Definitions:

Fantasy-Prone

A personality trait or inclination towards immersive and vivid imaginative experiences, often leading to extensive fantasy lives.

Dissociative Identity Disorder

A condition characterized by the presence of two or more distinct personality states or identities within a single individual, previously known as multiple personality disorder.

Multiple Personalities

Now referred to as Dissociative Identity Disorder, it's a psychological condition characterized by the presence of two or more distinct personality states.

Primary Personality

The core traits or characteristics that remain relatively stable over time and across situations, representing an individual's dominant behavioral tendencies.