Which of the Following Is NOT a Change Driver Impacting

question 8

Multiple Choice

Which of the following is NOT a change driver impacting the future of marketing?

• A) Shift to product glut and customer shortage
• B) Focus on sales orientation
• C) Shift in generational values and preferences
• D) Shift to demanding return on marketing investment
• E) Shift to distinguishing Marketing ("Big M") from marketing ("little m")

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Definitions:

Negative Reinforcer

A stimulus whose removal or avoidance following a behavior increases the likelihood of that behavior being repeated in the future.

Increases

A process or action that causes something to become larger, more numerous, or more significant.

Decreases

The act or process of becoming smaller or fewer in size, amount, intensity, or degree.

Negatively Reinforced

A process in behavioral psychology where a behavior is strengthened because a negative condition is removed or avoided.