Examlex
In which step of the decision process does a manager gather potential information about the cost driver?
Marketing Channel Functions
Activities involved in moving goods from producers to consumers, including distribution, promotion, and price setting.
Product Assortment
The variety and mix of products that a retailer offers to its customers.
Traditional Marketing Channels
Refers to the paths or routes through which goods and services flow from the producer to the consumer, typically including print media, television, radio, and face-to-face sales.
Digital Marketing Channels
Online platforms and tools used for promoting and selling products or services, such as social media, email, and websites.
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