This Question Contains Two Parts; Be Sure to Answer Both

question 20

Essay

This question contains two parts; be sure to answer both.
First, define the concept of media richness, explaining which forms of media are richer, which are less rich, and why.
Next, suppose that you manage a local branch of the U.S. Post Office. You need to communicate three key pieces of information: (a) an annual performance appraisal for each of the employees at the branch, (2) an update regarding the sales of commemorative stamps to a regional manager, and (3) information regarding postage rate increases to the general public. Which type of media would you use for each of these three pieces of information?

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Definitions:

Stock Options

Financial derivatives that give the holder the right, but not the obligation, to buy or sell a stock at an agreed-upon price within a certain period.

Stockholder Rights

The privileges and protections provided to shareholders of a company, including voting rights, dividends, and information access.

Common Stock

Shares representing ownership in a company, providing rights to dividends and a vote in corporate decisions.

Initial Cash Sale

The revenue received from the first sale of goods or services for cash, excluding credit transactions.