This Question Contains Two Parts;be Sure to Answer Both

question 76

Essay

This question contains two parts;be sure to answer both.First,explain equity theory,and discuss how managers can use this model to help motivate workers.Second,imagine that you are the CEO of BuzzMarket,and online marketing agency that specializes in Web and social media marketing.Your company has 10 employees.You,the CEO,earn $1 million per year in salary,plus another $1 million in bonuses.Your account executive earns $250,000 per year and has a company car,along with other perks.The other eight staffers are junior-level programmers and sales reps,each earning $25,000 per year.How might the eight junior employees perceive the equity of the workplace,and what might they do to reduce their cognitive dissonance? How might you go about correcting the perceptions of inequity?

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Definitions:

Entitativity

A term describing the perception of a group as a cohesive, single entity rather than a collection of separate individuals.

Online Game

A video game that is played over the internet, allowing for multiplayer interaction and collaborative or competitive play across different locations.

Definition

A statement of the exact meaning of a word or phrase, especially in a dictionary.

Psychologists

Professionals who study cognitive, emotional, and social processes and behavior by observing, interpreting, and recording how individuals relate to one another and to their environments.