This Question Contains Two Parts;be Sure to Answer Both

question 78

Essay

This question contains two parts;be sure to answer both.First,compare the four levels of Carroll's global corporate social responsibility pyramid.Give an example of what is desired,expected,or required at each level by global stakeholders or global capitalism at each level.Next,imagine that you are the CEO of a corporation that runs a well-branded fast-food chain,Healthy Delight.Healthy Delight is in many countries,including nations in Europe,Asia,Africa,North America,and South America.Apply each of Carroll's four levels to your business.

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Definitions:

Marketing Communication

The process of using various channels and messages to communicate with a market, including advertising, sales promotion, and public relations.

Direct Link

A straight, uninterrupted connection or communication channel between two entities, typically referring to network links or business relationships.

Consumer's Purchase

The act of a consumer buying products or services for personal use.

Public Relations

The practice of managing and disseminating information from an organization to the public to influence their perception.