Goods and Service Features That Differentiate One Customer Benefit Package

question 64

Multiple Choice

Goods and service features that differentiate one customer benefit package from another are called

• A)Order Qualifiers
• B)Order Satisfiers
• C)Order Exciters
• D)Order Winners

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Definitions:

Public Opinion

The aggregate of individual attitudes or beliefs held by the adult population concerning social or political issues.

Foreign Policy

A government's strategy in managing its relations and interactions with other nations.

Vietnam Syndrome

A public aversion to American military engagement overseas due to the psychological trauma and political fallout from the Vietnam War.

Private Influence

Refers to the unseen or indirect control, impact, or guidance exerted by individuals or organizations in private sectors over public decisions, policy-making, or opinion.