Examlex
Most highly leveraged transactions consist of acquisitions of private rather public firms.
Consumer Decision Process
The steps that consumers go through before, during, and after making a purchase, including problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
Internal and External
Refers to factors or influences within an organization (internal) and outside influences affecting an organization (external).
Unsatisfied Need
A consumer demand or desire that has not been fulfilled by existing products or services in the market.
Functional Needs
The specific requirements that consumers are looking to fulfill with a product or service.
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