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Buying Center
A group of individuals within an organization who are involved in making a purchase decision, each member playing different roles in the process.
Performance Characteristic
Attributes or features of a product or service that determine its ability to meet specific requirements or standards, affecting its overall performance.
Product's Benefits
The advantages or positive outcomes that customers can expect from using a product, which are highlighted to promote sales.
Economic Needs
The basic requirements for financial stability and well-being, including food, shelter, and employment.
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