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Why Is a Negotiator's BATNA the Most Important Source of Power

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Essay

Why is a negotiator's BATNA the most important source of power in negotiation? Why should a negotiator constantly cultivate and improve his or her BATNA prior to negotiating?


Definitions:

Treated

Subjected to a process or intervention, typically in a medical context, aimed at curing or alleviating symptoms of an illness or condition.

Substantially Helped

Describes a significant level of assistance or improvement in a condition or situation due to intervention.

Parental Love

An affectionate and caring emotion expressed by parents towards their children, often characterized by a deep sense of attachment and responsibility.

Emotional Detachment

A mental state or approach where a person maintains boundaries and does not emotionally engage or become overly involved with others.

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