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Why Is a Negotiator's BATNA the Most Important Source of Power

question 6

Essay

Why is a negotiator's BATNA the most important source of power in negotiation? Why should a negotiator constantly cultivate and improve his or her BATNA prior to negotiating?


Definitions:

Theory

A coherent group of propositions formulated to explain a group of facts or phenomena in the natural world and repeatedly confirmed through experiment or observation.

Accommodation

In cognitive development, the process by which individuals adjust their schemas to incorporate new information.

Assimilation

The process by which an individual or group becomes part of another culture, adopting its values and practices.

Value of a Dime

The monetary worth of a ten-cent coin in the United States currency.

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