Examlex
Which of the following statements is FALSE?
Paid Search Platform
An advertising service provided by search engines where businesses can display ads to users who search for specific keywords.
Google AdWords
An online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, or product listings within Google's ad network to web users.
Search Marketers
Professionals who specialize in increasing visibility and audience engagement through search engines, often utilizing SEO and paid search advertising.
B₂C Businesses
Businesses that sell products or services directly to consumers, as opposed to other businesses.
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