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Dual Distribution
Dual distribution refers to a marketing strategy where a firm reaches its customers through two or more different types of distribution channels.
Merchandise
Products or goods that are bought, sold, or traded, often within the retail industry, to satisfy consumer needs and wants.
Channels
The pathways or routes through which goods and services flow from the producer to the consumer, including physical distribution and marketing channels.
Pricing
The process of determining the value at which a product or service will be sold to consumers.
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