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The sales department should be responsible for credit approval so sales personnel can immediately increase sales volume.
Right Audience
The specific group of consumers at whom a company aims its products and services, believing they are most likely to buy them.
Right Message
Refers to the creation and delivery of appropriate and targeted communication that resonates with a specific audience.
Gross Rating Points (GRP)
Measure used for various media advertising—print, radio, or television; GRP = Reach × Frequency.
Vogue
Vogue refers to the prevailing fashion, style, or trend within the general public, often used to describe the current popularity of certain designs, behaviors, or cultural phenomena.
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