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Give the product of the following polymerization.
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The process of bringing new life to an existing brand through strategies aimed at improving its image, relevance, and competitiveness in the market.
BrandAsset Valuator
a strategic tool for assessing the strength and value of a brand based on dimensions such as differentiation, relevance, esteem, and knowledge.
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A marketing strategy where two or more brands collaborate to create a product or marketing campaign that leverages the equity of each brand.
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The perception of benefits received by a customer from a product or service compared to the costs incurred in obtaining it.
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