By the Beginning of 2010, Banks Held $1,177 Billion in Consumer

question 1

Multiple Choice

By the beginning of 2010, banks held $1,177 billion in consumer loans. Finance companies held about ________ of that figure.

• A)40%
• B)60%
• C)90%
• D)110%

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Definitions:

AIDA

An acronym standing for Attention, Interest, Desire, and Action, used in marketing to describe the stages of consumer engagement and purchasing behavior.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or behaviors of the audience.

Action

The process or act of doing something towards achieving a goal or result.

Planning Persuasive Messages

The process of strategically crafting communication to influence an audience's attitudes or behaviors.