Examlex
Which of the following statements is false?
Broad Research
An extensive or comprehensive investigation into a wide range of subjects or areas.
Mass Media Advertising
Promotional activities that use widespread outlets, such as television, newspapers, and the internet, to communicate with large audiences.
Cable Television
A system of delivering television programming to paying subscribers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fiber-optic cables.
Word-of-Mouth Referral
A natural and unpaid form of promotion in which satisfied customers recommend products or services to their friends or family members.
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