To Find the Number of Units to Sell to Earn

question 110

True/False

To find the number of units to sell to earn a targeted income, it is acceptable to simply adjust the break-even units equation by adding target income to the variable cost.

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Definitions:

Retailers

Businesses that sell goods or services directly to consumers.

Intensive Distribution

A marketing strategy where a product is stocked in as many outlets as possible to achieve wide market coverage and accessibility.

Exclusive Distribution

A distribution strategy where a producer sells its product or service only through a single retailer or distributor in a specific territory.

Selective Distribution

A distribution strategy where a product is sold at a limited number of outlets in geographical areas to maintain exclusivity or control over the brand.