Examlex
Which of the following statements is false?
Government Market
A market segment where the main customer is any government entity, purchasing products or services for public service.
Organizational Buyer
An organization that purchases goods or services for its own use or for further production, including companies, governments, and institutions, not individual consumers.
Janitorial Services
Services provided to maintain cleanliness and upkeep of buildings and facilities.
Business-to-Business Marketing
Marketing efforts directed from one company to another, rather than to individual consumers.
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