With Regard to Planning,the First Priority for a Firm That

question 49

Multiple Choice

With regard to planning,the first priority for a firm that competes by achieving lowest cost production might be

• A) to determine whether it should make additional investments in order to achieve even greater production efficiencies.
• B) to assess whether new or expanded marketing programs might increase the value of the brand relative to those of competitors.
• C) to intensify its efforts to further discriminate its brand from that of its competitors.
• D) all of the above.