Use the Information for the Question(s)below

question 30

Essay

Use the information for the question(s)below.
Your firm is preparing to open a new retail strip mall and you have multiple businesses that would like to lease space in it.Each business will pay a fixed amount of rent each month plus a percentage of the gross sales generated each month.The cash flows from each of the businesses have approximately the same amount of risk.The business names,square footage requirements,and monthly expected cash flows for each of the businesses that would like to lease space in your strip mall are provided below:
-If your new strip mall will have 16,000 square feet of retail space available to be leased,to which businesses should you lease and why?

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Definitions:

Selling Points

Unique or attractive aspects of a product or service that are emphasized in marketing or sales.

Potential Benefits

The possible advantages or positive outcomes that might arise from a particular action or decision.

AIDA Model

A marketing framework that outlines the process for achieving successful advertising or sales, including Attention, Interest, Desire, and Action.

Persuasive Messages

These are strategically crafted communications aimed at motivating a change in belief or behavior through logical reasoning and emotional appeal, similar to a persuasive message but focused on repeated encouragement.