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As the Bernard Madoff's Ponzi Scheme makes clear,when making an investment decision,it is important not only to review the firm's ________,but also to consider ________ who prepare the statement in the first place.
Sequential Process
A progressive series of steps or stages in which each is dependent on the preceding one and often leads to a final result or outcome.
Brand Awareness
How well consumers know and perceive the attributes or branding of a distinct type of goods or services.
Trademark
A symbol, word, or phrase legally registered or established by use as representing a company or product, protecting the brand's identity and legal rights.
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