You Are Opening Up a Brand-New Retail Strip Mall

question 76

Multiple Choice

You are opening up a brand-new retail strip mall.You presently have more potential retail outlets wanting to locate in your mall than you have space available.What is the most appropriate tool to use if you are trying to determine the optimal allocation of your retail space?

• A)IRR
• B)Payback period
• C)NPV
• D)Profitability index

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Definitions:

Market-product Grid

A framework used to analyze and display the relationship between different markets and the products a company offers.

Target Market Segments

Describes specific groups of potential customers separated based on distinct characteristics, needs, or preferences to which a company aims its marketing efforts.

Product Groupings

The categorization of various products into distinct groups based on similarities, such as function or target market.

Market-product Grid

A matrix used to analyze market segments and product offerings, helping businesses identify opportunities for growth and development.