A Marketing Researcher Wants to Test the Effectiveness of Three

question 25

Multiple Choice

A marketing researcher wants to test the effectiveness of three different types of advertisement.Participants will respond to 50 examples of each type of advertisement so that the researcher can determine each person's preference.What type of design is this researcher using?

• A) conditional repeated measures design
• B) partial repeated measures design
• C) complete repeated measures design
• D) incomplete repeated measures design

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Definitions:

Scale

A system of ordered marks at fixed intervals used as a reference standard in measurement.

Resistance To Change

The tendency of individuals or organizations to resist alterations in their current state or environment due to uncertainty or comfort with the status quo.

Overt And Covert

Overt refers to actions or behaviors that are open and observable, while covert implies actions or behaviors that are concealed or hidden.

Individual And Organizational

Pertains to the characteristics and behaviors of a single person and how they interact within a group or corporate structure.