Examlex
Which of the following statements is true?
Consumer Behavior
the study of how individuals or groups select, purchase, use, and dispose of goods and services, as well as the factors that influence these decisions and behaviors.
Low-involvement Purchase
A buying decision made by consumers on products that are perceived as low risk and require minimal thought or effort.
Expensive
High in price or requiring a significant amount of money to purchase.
Research
The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
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