Examlex
In determining whether a sale has taken place consideration should only be given to the legal form of the contract of sale.
Central Route
A method of persuasion that involves careful and thoughtful consideration of the arguments presented, leading to lasting attitude change.
Persuasion
The act of convincing someone to do or believe something through reasoning or the use of another method.
Financial Investment
An allocation of resources, typically money, into assets or endeavors expected to generate financial returns or growth over time.
Elaboration Likelihood Model
Theory identifying two ways to persuade: a central route and a peripheral route.
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