Horizontal and Vertical Relations

question 6

Essay

Horizontal and Vertical Relations. Dell Computer Corp. designs, develops, manufactures, markets, services and supports a wide range of computer systems, including desktops, notebooks and network servers, and also markets software, peripherals and service and support programs. They are the world's leading direct computer systems company and one of the top five computer vendors in the world. Compaq Computer Corp. designs, develops, manufactures, and markets a wide range of personal computing products, including desktop personal computers, portable computers, PC servers and peripheral products that store and manage data in network environments. The company markets its products primarily to business, home, government, and education customers. Compaq operates in one principal industry segment across geographically diverse markets.
A. Do Dell and Compaq share important elements of a vertical relationship? If so, how?
B. Do Dell and Compaq share important elements of a horizontal relationship? If so, how?

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Definitions:

Vietnam Syndrome

A term used to describe the reluctance of the United States to engage in overseas military interventions after the negative experiences and public opposition during the Vietnam War.

Consumer Ideology

The set of beliefs and values that underpins consumer behaviors and the significance of consumption in society.

Social Problems

Issues that negatively affect a significant number of people within a society, prompting collective concern and often requiring societal or policy solutions.

Right Product

The right product refers to a good or service that perfectly meets the needs and preferences of a particular consumer or market segment.