Examlex
Match the following statements with the best match from the following choices. Choice M may be used more than once.
-Mandatory step down
Brand Position
is the unique place a brand occupies in the minds of customers, distinguishing it from competitors.
Memorable
Something that is easily remembered or has a lasting impact on one's memory due to its uniqueness or emotional resonance.
Brand Name
The unique designation given to a product or service by a company to differentiate it from competitors, often protected as a trademark.
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