Examlex
Classify each of the following statements.
-Using his own funds, Horace establishes a savings account designating ownership as follows: "Horace and Nadine as joint tenants with right of survivorship." Nadine predeceases Horace.
Mass Media Advertising
Promotional activities that use widespread outlets, such as television, newspapers, and the internet, to communicate with large audiences.
Cable Television
A system of delivering television programming to paying subscribers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fiber-optic cables.
Word-of-Mouth Referral
A natural and unpaid form of promotion in which satisfied customers recommend products or services to their friends or family members.
BCG Matrix
A strategic business tool devised by the Boston Consulting Group to help organizations analyze their portfolio of products or services based on market growth and market share.
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