Examlex
A CPA firm knows that clients find it difficult to change auditors after a professional relationship has been in place for several years because the termination of an auditor often makes investors concerned about the trustworthiness of a company's financial statements.To take advantage of this fact,this CPA firm routinely bids on new audit engagements at a fee that is likely to be 25 percent lower than the fees bid by its competitors.The CPA firm plans to recoup this fee differential by steadily raising its fees to above-market rates in subsequent years.The CPA firm's policy creates:
Persuasive
Having the power, skill, or ability to convince others to accept one's view, belief, or course of action.
Competent Leaders
Individuals who possess the necessary skills, knowledge, and attitudes to effectively guide and direct groups or organizations towards achieving their goals.
Unconscious Forces
Psychological drives or instincts that lie beyond conscious awareness but influence thoughts, feelings, and behaviors.
Cognitive Psychology
A branch of psychology focused on studying mental processes such as perception, memory, thought, and problem-solving.
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