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To compare the effect of weather on sales of soft drinks, a distributor surveyed people in two regions of the country and asked if they purchased soft drinks in the last month. The following are the results. The distributor would like to know if there is a difference in sales between the two regions. What is the alternate hypothesis?
Psychological Needs
Emotional or mental necessities that are essential for mental health and well-being, such as the need for love, esteem, or self-actualization.
Habitual Decision Making
A purchase decision process in which consumers engage with little conscious effort.
Unsatisfied Need
A condition or state where an individual's desires or requirements are not met, potentially creating a space for new products or services to fulfill that gap.
Functional Needs
The practical or utilitarian requirements that consumers seek in products or services, which fulfill specific functions or tasks.
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