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What costs should not be capitalized to "building"?
Media Theory
The study of how media affects societies and individuals' behaviors, perceptions, and communication.
Reality Engineering
The practice of influencing or shaping individuals' perceptions of reality through information, technology, or psychological methods to achieve desired outcomes.
High-Tech Industry
Industries involved in the development, production, and marketing of advanced technological products, including electronics, software, and biotechnology.
Lead Users
Users of a product who face needs that will become general in a marketplace but experience them months or years earlier than the majority of consumers.
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