Which of the Following Would Be the Least Likely to Utilize

question 67

Multiple Choice

Which of the following would be the least likely to utilize a cash budget?

• A) top management
• B) middle management
• C) public investors
• D) lenders

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Definitions:

Reach

A measure of the percentage of the target market that has been exposed to a promotional message at least once during a specific time period.

Media Noise

The excessive amount of content and information from various media sources that can lead to difficulty in distinguishing valuable messages from irrelevant or misleading ones.

Communications Budget

An allocation of funds dedicated to all aspects of an organization’s communication efforts, including advertising, marketing, public relations, and social media outreach.

Internet-Based Applications

Software programs that operate online via the internet instead of being installed locally on a device.