Examlex
Increases in the rate of inflation will induce consumers to make more frequent trips to the bank to withdraw cash whenever the cost of the extra trips is __________ the benefit of holding less cash subject to purchasing power losses from inflation.
Behavioral Intention
The likelihood that a person will perform a given behavior based on their attitude and beliefs towards that behavior.
Subjective Norms
Subjective Norms involve an individual's perception of social pressure to perform or avoid a particular behavior, heavily influenced by the beliefs about what important people in their life think they should do.
Perceived Behavioral Control
An individual's belief about how easy or difficult it will be to perform a particular behavior.
Attitude Accessibility
The ease with which an attitude can be remembered or brought to mind.
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