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What does this figure represent?
Central Route
A concept from the Elaboration Likelihood Model, where persuasion occurs through thoughtful consideration of arguments and evidence.
Peripheral Route
A method of persuasion that relies on superficial cues rather than the substantive quality of the argument.
Depth Interviews
Qualitative research methods involving detailed, one-on-one interviews to explore deeper insights into opinions, experiences, or motivations.
Sensitive Issues
Topics or subjects that require careful handling due to their potential to provoke emotional responses or controversy.
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