Delphi Automobile Systems Manufacturers and Sells Satellite Communications Systems for Automobiles

question 191

Multiple Choice

Delphi Automobile Systems manufacturers and sells satellite communications systems for automobiles that connect you and your car to 24-hour-a-day emergency service,direct you to a destination,and enable you to order a movie while on the road.Because of the unique services it provides,it charges a higher price than its competitors.Delphi Automobile Systems is using a(n) __________.

• A) cost leadership strategy
• B) cost focus strategy
• C) differentiation focus strategy
• D) innovation strategy
• E) differentiation strategy

---

Definitions:

Domestic Demand

The total demand for goods and services within a country, including both consumer and business purchases.

Total Demand Curve

Represents the total quantity of a good that all consumers in a market are willing to purchase at different price levels.

Price Elasticity

A measure of how the quantity demanded of a good or service changes in response to changes in its price.

Demand for Artichokes

The desire or need expressed by consumers to purchase and consume artichokes, influenced by factors such as price, income, and taste preferences.