Phase of the Strategic Marketing Process Creates Its Own Unique

question 149

Multiple Choice

phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the implementation phase?

• A) performance reviews for key personnel
• B) corrective action memos, triggered by comparing results with plans, often from the firm's marketing dashboards and metrics
• C) sales reports using the firm's marketing metrics and dashboards
• D) action memos that tell who is to do what by when
• E) marketing plans that define goals with the relevant metrics and the marketing mix strategies to achieve them

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Definitions:

Factory Overhead

All costs related to manufacturing that are not direct materials or direct labor expenses.

Cost Allocation

The process by which factory overhead or other costs are assigned to a cost object, such as a job.

Cost Object

A product, sales territory, department, or activity to which costs are assigned, depending on the decision-making needs of management.

Unemployment Compensation

A government program that provides financial assistance to individuals who have lost their jobs through no fault of their own.