There Are Five Alternative Marketing Strategies That Can Be Identified

question 125

Multiple Choice

There are five alternative marketing strategies that can be identified by market-product grids: market-product concentration,market specialization,__________,selective specialization,and full coverage.

• A) selective distribution
• B) product specialization
• C) market development
• D) product reorientation
• E) new product specialization

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Definitions:

Contingency Blocking

A learning phenomenon where the association between a stimulus and a response is hindered by the presence of a more dominant or previously learned stimulus-response association.

Biofeedback

A technique that trains individuals to improve their health by controlling certain bodily processes that normally occur involuntarily, such as heart rate, blood pressure, muscle tension, and skin temperature.

Operant Conditioning Technique

A method of learning that employs rewards and punishments for behavior to cause a change in behavior.

Biological Response

The natural processes and reactions that occur in living organisms in response to external and internal stimuli.