Using Share Points to Make Marketing Resource Allocation Decisions,marketing Managers

question 146

Multiple Choice

using share points to make marketing resource allocation decisions,marketing managers must estimate: (1) the market share for the product, (2) the revenues associated with each point of market share, (3) __________,and (4) possible cannibalization effects on other products in the line.

• A) total production costs
• B) number of market segments
• C) stage of the product in its product life cycle
• D) the contribution to overhead and profit of each share point
• E) the total financial resources available for a sustained marketing effort

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