Which of the Following Pieces of Information Is Used in a SWOT

question 81

Multiple Choice

Which of the following pieces of information is used in a SWOT analysis,the first step of the planning phase of the strategic marketing process?

• A)marketing return on investment
• B)market share for the product
• C)trends for industry and competitors
• D)revenues associated with each point of market share
• E)possible cannibalization effects on other products in the line

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Definitions:

Management Decisions

These are choices made by the executives of a company affecting its direction and operation.

Planning Horizon

The future time period over which plans are made and resources are allocated.

High-Low Method

A method of separating a mixed cost into its fixed and variable elements by analyzing the change in cost between the high and low activity levels.

Fixed Component

A portion of the total costs that remains unchanged regardless of the level of activity or production volume.