Which of the Following Pieces of Information Is Used in the Development

question 99

Multiple Choice

Which of the following pieces of information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?

• A)marketing return on investment
• B)market-product grids with target segments and product groupings
• C)detailed plans to execute the marketing program
• D)market potential studies
• E)trends for industry and competitors

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Definitions:

Negligence

A failure to behave with the level of care that someone of ordinary prudence would have exercised under the same circumstances.

Vacant Possession

An obligation to deliver possession of vacant premises to a tenant at the beginning of a lease period.

Quiet Enjoyment

The right of a tenant or property owner to enjoy their property without interference or nuisance from others.

Lease Period

refers to the duration of time for which a lease agreement is valid, granting the lessee the right to use the leased asset.