Increased Customer Value Achieved Through Performing Marketing Functions More Efficiently

question 23

Multiple Choice

increased customer value achieved through performing marketing functions more efficiently is referred to as __________.

• A) points of difference
• B) proficiency
• C) kiatsu
• D) synergy
• E) competitive advantage

Recognize strategies used for increasing sales revenues through advertising or other promotional techniques.

Understand the concept and application of the BCG business portfolio analysis in strategic marketing.

Describe how to generate increased sales without changing the basic product line or markets served.

Comprehend diversification analysis and its importance in seeking growth opportunities from current and new markets as well as products.

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Definitions:

Circumferential Lamellae

Layers of compact bone that wrap around the long bone beneath the periosteum or around the entire circumference of the marrow cavity.

Interstitial

Relating to or situated in the spaces between cells in a tissue or organ.

Concentric

Describes muscle contractions where the muscle shortens while generating force.

Matrix Layers

In the context of materials science or tissue structure, refers to layers of extracellular material that provide structural and biochemical support to the surrounding cells.