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Five Alternative Marketing Strategies That Can Be Identified by Market-Product

question 130

Multiple Choice

five alternative marketing strategies that can be identified by market-product grids are: __________,market specialization,product specialization,selective specialization,and full coverage.


Definitions:

Boundary-Spanning

Activities and practices by individuals or units within an organization that interact with and adapt to external environments and stakeholders.

Managerial

Relating to the duties, skills, and tasks of managers involved in planning, organizing, directing, and managing within a business entity.

Technical

Related to the practical application of science and technology in industry or commerce.

Marketing

The business process of identifying, anticipating, and satisfying customers' needs and wants through the creation and exchange of value.

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