Which of the Following Pieces of Information Is Used in the Evaluation

question 253

Multiple Choice

Which of the following pieces of information is used in the evaluation phase of the strategic marketing process?

• A)marketing return on investment
• B)tracking reports to measure results
• C)revenues associated with each point of market share
• D)trends for industry and competitors
• E)possible cannibalization effects on other products in the line

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Definitions:

Control Limits

Control limits are statistical boundaries set in process control charts to determine if a process is operating in a state of statistical control or if there are variations that require attention.

Centerline

A reference line drawn on a graph or chart that represents the average, norm, or expected value of a set of data or a process control chart.

Process Capability Index

A measure used to quantify how well a process can meet specified output requirements.

Specification Limits

The bounds within which the values of a product, process, or service must lie to meet quality standards.