There Are Five Alternative Marketing Strategies That Can Be Identified

question 125

Multiple Choice

There are five alternative marketing strategies that can be identified by market-product grids: market-product concentration,market specialization,__________,selective specialization,and full coverage.

• A) selective distribution
• B) product specialization
• C) market development
• D) product reorientation
• E) new product specialization

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Definitions:

Marginal Product

The extra production resulting from the use of one additional unit of a specific input while holding other inputs steady.

Total Cost

The sum of all costs associated with the production or provision of a good or service, including fixed and variable costs.

Variable Cost

Expenses that vary in relation to the amount of production or operations.

Output

The total amount of goods and services produced by an individual, company, or country.