Figure 22-10: General Mills Marketing Dashboard

question 104

Multiple Choice

Figure 22-10: General Mills Marketing Dashboard
-Consider Figure 22-10: General Mills Marketing Dashboard above.As part of the Warm Delights team at General Mills,you are asked to analyze and interpret the marketing dashboard for Warm Delights Minis.After a careful analysis of all four charts in the dashboard,what explains the increased monthly unit sales and sales revenue of Warm Delights Minis in the drugstore channel in late 2011?

• A) both the increased percentage of drug stores carrying the brand and the increased average number of flavors carried by a drug store
• B) only the increased number of flavors carried by a drug store
• C) only the shift in monthly unit sales from November to December from the grocery channel to the drug channel
• D) only the shift in monthly total sales revenues from November to December from the grocery channel to the drug channel
• E) only the increased percentage of drug stores carrying the brand

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Definitions:

Soluble Fiber

A type of dietary fiber that can dissolve in water, forming a gel-like substance that helps to slow digestion and can have beneficial effects on blood sugar and cholesterol levels.

Dietary Reference Intakes

Guidelines developed for nutrients and other dietary components that advise how much should be consumed daily to maintain good health.

Acceptable Macronutrient Distribution Ranges

Guidelines specifying the proportion of calories that should come from carbohydrates, proteins, and fats for a healthy diet.

Recommended Daily Allowances

Nutritional guidelines indicating the amount of vitamins, minerals, and other nutrients one should consume daily for good health.